Marketing and Responsible Cocreation
Master of Science in Marketing
Focus on Responsible Cocreation
Entry requirements
- Graduates with a bachelor degree in international business, marketing, management, economics, accounting, finance, administration, languages and others with a minor in management, economics or finance.
TO APPLY
Unlike the other masters offered by the FGES, the application for the Master Marketing & Responsible Cocreation is not done on My Master but on the AGORA platform. Here are the steps to follow :
- Sign in or Log in AGORA by the link here
- Follow the steps that will allow you to complete your application file with the requested documents
- Finalize your application by paying the application fee of 85 euros
Once these steps have been completed, the admissions department as well as the educational manager of the course will then examine your file before giving you an opinion. If the review is positive, you will be required to proceed to the registration phase (which will open in early June).
Why choose this program?
- Because value cocreation is the key to success for profit and non-profit companies
- To acquire a comprehensive vision and know-how of marketing management best practices and trends.
- To benefit from an effective preparation for your future career (professional training contract)
- Because achievements in career are determined by a combination of soft, cognitive and technical skills (interdisciplinary and cross programs projects and group work).
- To develop your cultural sensitivity, improve your language skills and be ready to respond to social and economic challenges.
Co-creation is one of the premises for a responsible marketing, where firms and consumers are equal partner to co-create value.
If your goal is to become a successful responsible marketing manager and integrate your stakeholders, the Master in Marketing & Responsible Cocreation is the best choice you can make.
Our program offers a comprehensive vision and solid background in each macro-area of marketing activities (development of marketing strategic decisions, sustainable marketing approaches, consumer behavior knowledge, digital marketing operations, openness on innovation), with a specific attention to the responsible value cocreation.
It provides an outstanding preparation based on practical and interactive teaching methods that include experience sharing, group projects, business cases and role-plays. Most of the aspects of marketing are explored.
It is a professional master’s degree focusing on career development in marketing.
It offers networking opportunities with classmates from different countries and academic backgrounds and with professionals and experts. Our goal is to provide an innovative environment open to the world and to the society favorable to the acquisition and development of best practices in a responsible way.
In the master in Marketing & Responsible Cocreation we offer modules to prepare you to:
- Integrate your stakeholders in the value cocreation
- Apply a responsible marketing
- Be effective in international careers
- Be sensitive to cultural differences
- Be a team member
- Communicate effectively
- Be prepared to face sustainability, social, cultural and ethical challenges
And much more…
Besides strong basis in marketing and a real preparation for your future career, you value soft skills training. At our graduate school we believe that achievements in career are determined by a combination of soft, cognitive and technical skills and that the environment in which you study can bring a lot. We seek to offer an innovative and open-ended setting because what you are and how you interact are as important as what you know. With this strong positioning, Faculties of Lille Catholic University foster interdisciplinary and inter-master exchanges through projects.
What makes this program different?
Based in Lille (Northern France) at the crossroad of three European capital cities
Fully taught in English
Innovative environment open to the world : foreign classmates and
Professors + Professionals
20 students + exchange students = interactive courses
School program
The courses and credits presented are likely to evolve without calling into question the essential content and orientations of the master’s program.
Master 1
Courses/Part time work from September to June. Full time work from July-August.
Courses |
SEMESTER 1 |
BCC 1 : Marketing reflexion and strategy |
Strategic marketing |
Operational marketing |
International marketing |
BCC 2 : Management in the marketing environment |
Brand Management |
Customer Value Management |
BCC 3 : Appropriate communication |
Intercultural communication & management |
English and business communication |
Second language |
BCC 4 : Managerial Culture |
Business game |
PIMS : inter-programs projects |
BCC 5 : Professional expertise and research |
Thesis methodology |
Personal Developement |
TOTAL SEMESTER 1 : 30 ECTS |
SEMESTER 2 |
UE : Responsible management |
Marketing automation and reporting |
Social marketing and communication campaign |
Sustainable retail supply chain |
UE : Marketing frontiers |
Innovation marketing |
Digital marketing transformation |
UE : Appropriate communication |
Intercultural communication and management |
English and business communication |
Second language |
Leading project team |
UE : Professional expertise and research |
Introduction to research methods |
Professional experience evaluation |
TOTAL SEMESTER 2 : 30 ECTS |
TOTAL MASTER 1 : 60 ECTS |
Master 2
Courses/Part time work from September to June. Full time work from July-August.
Courses |
SEMESTER 1 |
UE : Cocreation and stakeholders |
SDL and cocreation |
Engagement marketing |
UE: Responsible management |
Sustainable marketing |
Social enterprise and entrepreneurship |
UE : Appropriate communication |
First foreign language |
Second language |
UE : Managing data |
Data architecture |
Big data and web analytics |
Market research |
Introduction to research methods |
TOTAL SEMESTER 1 : 30 ECTS |
SEMESTER 2 |
UE : Cocreation and stakeholders |
CRM and customization |
Consumer culture theory and consumption insights |
Consumer behavior |
UE : Responsible management |
CSR |
Learning from failure |
UE : Appropriate communication |
First foreign language |
Conducting meetings |
Second language |
UE : Marketing reflexion and strategy |
Performance control |
Global markets |
UE : Professional expertise and research |
Introduction to research methods |
Professional experience evaluation |
Professional synthesis |
TOTAL SEMESTER 2 : 30 ECTS |
TOTAL MASTER 1 : 60 ECTS |