Marketing and Responsible Cocreation

Master of Science in Marketing
Focus on Responsible Cocreation

Diplôme national en convention avec l’IAE de Lille : Master Mention Marketing Vente – Parcours Business to business international et innovation

 

If you are a French student or from a member country of the European Economic Area and wish to apply for the Master’s in marketing and responsible cocreation, please go directly to the application space through the platform Mon Master

Entry requirements

  • Graduates with a bachelor degree in international business, marketing, management, economics, accounting, finance, administration, languages and others with a minor in management, economics or finance.

Download the flyer with more information (course content, application, fees)


MASTERS YOU MAY ALSO BE INTERESTED IN

Master International Management

master international management

Master en Management des Entreprises

management entreprises

Master Management & Transformation Numérique

transformation numérique

HOW TO APPLY ?

You are studying outside the EUROPEAN ECONOMIC AREA OR YOU ALREADY HAVE THE EQUIVALENT OF MASTER 1 AND SEEK DIRECT ENTRY INTO MASTER 2

The application is entirely online on our Admission website

1 – Create an « Agora » account in admission website

2 – Upload all requested documents and apply before June 3 2024.

You are studying in the european economic area

You can apply to the national platform

Apply before June 3 2024 to the master of Marketing & Responsible Cocreation

Why choose this program?

  • Because value cocreation is the key to success for profit and non-profit companies
  • To acquire a comprehensive vision and know-how of marketing management best practices and trends.
  • To benefit from an effective preparation for your future career (professional training contract)
  • Because achievements in career are determined by a combination of soft, cognitive and technical skills (interdisciplinary and cross programs projects and group work).
  • To develop your cultural sensitivity, improve your language skills and be ready to respond to social and economic challenges.

Co-creation is one of the premises for a responsible marketing, where firms and consumers are equal partner to co-create value.

If your goal is to become a successful responsible marketing manager and integrate your stakeholders, the Master in Marketing & Responsible Cocreation is the best choice you can make.

Our program offers a comprehensive vision and solid background in each macro-area of marketing activities (development of marketing strategic decisions, sustainable marketing approaches, consumer behavior knowledge, digital marketing operations, openness on innovation), with a specific attention to the responsible value cocreation.

It provides an outstanding preparation based on practical and interactive teaching methods that include experience sharing, group projects, business cases and role-plays. Most of the aspects of marketing are explored.

It is a professional master’s degree focusing on career development in marketing.
It offers networking opportunities with classmates from different countries and academic backgrounds and with professionals and experts. Our goal is to provide an innovative environment open to the world and to the society favorable to the acquisition and development of best practices in a responsible way.

In the master in Marketing & Responsible Cocreation we offer modules to prepare you to:

  • Integrate your stakeholders in the value cocreation
  • Apply a responsible marketing
  • Be effective in international careers
  • Be sensitive to cultural differences
  • Be a team member
  • Communicate effectively
  • Be prepared to face sustainability, social, cultural and ethical challenges

And much more…

Besides strong basis in marketing and a real preparation for your future career, you value soft skills training. At our graduate school we believe that achievements in career are determined by a combination of soft, cognitive and technical skills and that the environment in which you study can bring a lot. We seek to offer an innovative and open-ended setting because what you are and how you interact are as important as what you know. With this strong positioning, Faculties of Lille Catholic University foster interdisciplinary and inter-master exchanges through projects.


What makes this program different?

Based in Lille (Northern France) at the crossroad of three European capital cities
Fully taught in English
Innovative environment open to the world : foreign classmates and
Professors + Professionals
20 students + exchange students = interactive courses

School program

The courses and credits presented are likely to evolve without calling into question the essential content and orientations of the master’s program.

Master 1

Courses from September to March. Full time work from July-August.

Courses
SEMESTER 1
BCC 1 : Marketing reflexion and strategy
Strategic marketing
Operational marketing
International marketing
BCC 2 : Management in the marketing environment
Brand Management
Customer Value Management
BCC 3 : Appropriate communication
Intercultural communication & management
English and business communication
Second language
BCC 4 : Managerial Culture
Business game
PIMS : inter-programs projects
BCC 5 : Professional expertise and research
Introduction to methodology
Personal Developement
TOTAL SEMESTER 1 : 30 ECTS
SEMESTER 2
UE : Responsible management
Ethical marketing automation and reporting
Social marketing and communication campaign
Sustainable retail supply chain
UE : Marketing frontiers
Innovation marketing
Digital transformation
UE : Appropriate communication
English and business communication
Second language
Leading project team
UE : Professional expertise and research
Introduction to research methodology
PIMs inter programs projects
Professional experience evaluation (internship)
TOTAL SEMESTER 2 : 30 ECTS
TOTAL MASTER 1 : 60 ECTS

Master 2

Courses/Part time work from September to June. Full time work from July-August. Rythm 1 week / 3 weeks.

Courses
SEMESTER 1
UE : Cocreation and stakeholders
Business models
Consumer behavior
Community Management
UE : Responsible management
Sustainable marketing
Social enterprise and entrepreneurship
UE : Appropriate communication
English communication
Second language
UE : Managing data
Data architecture and web analytics
Market research
Thesis methodology
TOTAL SEMESTER 1 : 30 ECTS
SEMESTER 2
UE : Cocreation and stakeholders
CRM and customization
Consumer culture theory and consumption insights
UE : Responsible management
CSR
Learning from failure
UE : Appropriate communication
English communication
Second language
UE : Marketing reflexion and strategy
Performance control
Global markets
UE : Professional expertise and research
Research project (option research project)
Profesionnal experience evaluation (option work period)
Professional synthesis
TOTAL SEMESTER 2 : 30 ECTS
TOTAL MASTER 1 : 60 ECTS

Head of the Master’s program

return-top-arrow