Marketing and Responsible Cocreation Master’s Program

National degree (in partnership with Lille University) – Master of Science in Marketing
Focus on Responsible Cocreation

Entry requirements

  • Graduates with a bachelor degree in international business, marketing, management, economics, accounting, finance, administration, languages and others with a minor in management, economics or finance.
  • For a direct entry into M2: 4-year bachelor or Master 1.

Why choose this program?

  • Because value cocreation is the key to success for profit and non-profit companies
  • To acquire a comprehensive vision and know-how of marketing management best practices and trends.
  • To benefit from an effective preparation for your future career (professional training contract)
  • Because achievements in career are determined by a combination of soft, cognitive and technical skills (interdisciplinary and cross programs projects and group work).
  • To develop your cultural sensitivity, improve your language skills and be ready to respond to social and economic challenges.

Co-creation is one of the premises for a responsible marketing, where firms and consumers are equal partner to co-create value.

If your goal is to become a successful responsible marketing manager and integrate your stakeholders, the Master in Marketing & Responsible Cocreation is the best choice you can make.

Our program offers a comprehensive vision and solid background in each macro-area of marketing activities (development of marketing strategic decisions, sustainable marketing approaches, consumer behavior knowledge, digital marketing operations, openness on innovation), with a specific attention to the responsible value cocreation.

It provides an outstanding preparation based on practical and interactive teaching methods that include experience sharing, group projects, business cases and role-plays. Most of the aspects of marketing are explored.

It is a professional master’s degree focusing on career development in marketing.
It offers networking opportunities with classmates from different countries and academic backgrounds and with professionals and experts. Our goal is to provide an innovative environment open to the world and to the society favorable to the acquisition and development of best practices in a responsible way.

In the master in Marketing & Responsible Cocreation we offer modules to prepare you to:

  • Integrate your stakeholders in the value cocreation
  • Apply a responsible marketing
  • Be effective in international careers
  • Be sensitive to cultural differences
  • Be a team member
  • Communicate effectively
  • Be prepared to face sustainability, social, cultural and ethical challenges

And much more…

Besides strong basis in marketing and a real preparation for your future career, you value soft skills training. At our graduate school we believe that achievements in career are determined by a combination of soft, cognitive and technical skills and that the environment in which you study can bring a lot. We seek to offer an innovative and open-ended setting because what you are and how you interact are as important as what you know. With this strong positioning, Faculties of Lille Catholic University foster interdisciplinary and inter-master exchanges through projects.


What makes this program different?

Based in Lille (Northern France) at the crossroad of three European capital cities
Fully taught in English
Innovative environment open to the world : foreign classmates and
Professors + Professionals
20 students + exchange students = interactive courses

School program

The courses and credits presented are likely to evolve without calling into question the essential content and orientations of the master’s program.

Master 1

Courses/Part time work from September to June. Full time work from July-August.

Courses
SEMESTER 1
UE : Marketing reflexion and strategy
Strategic marketing
Operational Marketing
Marketing decision models
UE : Management in marketing environment
International Marketing
Brand Management
Customer value Management
UE : Appropriate communication
Intercultural communication & management
English and business communication
Second language
UE : Professional expertise and research
Introduction to research methods
Crisis communication
TOTAL SEMESTER 1 : 30 ECTS
SEMESTER 2
UE : Responsible management
Marketing automation and reporting
Social marketing and communication campaign
Sustainable retail supply chain
UE : Marketing frontiers
Innovation marketing
Digital marketing transformation
UE : Appropriate communication
Intercultural communication and management
English and business communication
Second language
Leading project team
UE : Professional expertise and research
Introduction to research methods
Professional experience evaluation
TOTAL SEMESTER 2 : 30 ECTS
TOTAL MASTER 1 : 60 ECTS

Master 2

Courses/Part time work from September to June. Full time work from July-August.

Courses
SEMESTER 1
UE : Cocreation and stakeholders
SDL and cocreation
Engagement marketing
UE: Responsible management
Sustainable marketing
Social enterprise and entrepreneurship
UE : Appropriate communication
First foreign language
Second language
UE : Managing data
Data architecture
Big data and web analytics
Market research
Introduction to research methods
TOTAL SEMESTER 1 : 30 ECTS
SEMESTER 2
UE : Cocreation and stakeholders
CRM and customization
Consumer culture theory and consumption insights
Consumer behavior
UE : Responsible management
CSR
Learning from failure
UE : Appropriate communication
First foreign language
Conducting meetings
Second language
UE : Marketing reflexion and strategy
Performance control
Global markets
UE : Professional expertise and research
Introduction to research methods
Professional experience evaluation
Professional synthesis
TOTAL SEMESTER 2 : 30 ECTS
TOTAL MASTER 1 : 60 ECTS

Head of the Master’s program

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